THE BRAND JOURNEY - From Strategy to Creation

Branding Journey online course allows you to understand starting from the brand basics to advanced brand concepts. We want you to understand the importance of brand building and creating a brand strategy for success. Different positioning requires completely different strategies. We explain brand ingredients and try to teach you how to think while creating a brand. 

SUBJECTS TO COVER

• What is a brand?
• How to create a brand.
• Brand ID, Brand Image
• Brand positioning
• Brand extension and brand stretch concepts
• Difference between mass, premium and luxury.
• Antilaws of luxury
• How to target the audience?
• Creating the best brand experience
• Marketing tricks to create the right perception