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Sencer Deren has an Architecture degree from ITU and a Business Degree from The University of Buckingham in the UK. He is a certified Digital Media and, Marketing professional from Duke University USA.

In 2003, he started his career at Toyota Motor Company as a Strategic Planning Expert and realized projects between Japan and Turkey. He continued his career as a Project Manager at Quintessentially, which is a global luxury lifestyle company. In this position, he realized loyalty and member services projects for the top credit card and private banking customers. He established American Express Member Services in Turkey for Garanti Bank.

In 2008, he joined Swarovski AG as market manager and served as a Managing Director for Turkey and Ukraine between 2009 and 2016. He established the market in responsible regions with continuous growth. During this job, he realized worldwide the first pilot global retail concept and realized the EMEA region’s first private label project. He created B2B business development projects with leading brands from different industries, including Lipton, Vitra, Pasabahce, Arcelik and others.

Since 2016 he has been providing consulting and training at Experientia Consulting. He focuses on the luxury and premium business, leadership development, brand creation, customer experience and business planning. He developed the first “Private Banking Customer Experience Program” in Turkey for a well known financial institution. He designs leadership development projects internationally.




• Luxury Summit, Digital Luxury, Bosphorus University

• Hugo Boss Operational Excellence (OPEX) Days, Building the Excellent Brand

• Samsung Dealer Meeting

• Digidays, Luxury Touch on Digital




• IFA PARIS, Digital Transformation in Luxury

• ITU Graduate Program, Luxury fashion Management 

• ITU Undergraduate Program, Brand Management

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