For Turkish version, please click here. During my speeches about omnichannel marketing, I used to mention the importance of giving the same quality level at each customer touch point to create a seamless experience. Because your overall customer experience is only as strong as the weakest experience you create at one of your touch points. It’s similar to the weakest link in a chain. Now, this is even further and, I named it “Experience of the Quantum Customer”. It is “Quantum