Let’s start with the basics. What is a brand, and misconceptions about branding? We have to be clear about what a brand is. Because there...

For Turkish version, please click here. During my speeches about omnichannel marketing, I used to mention the importance of giving the...

We have started to offer the first private banking customer experience programme to attract super-affluent customers for financial...

Prejudge is like an invisible wall surrounds us in many ways. There is a question I often ask in my seminars and training: “Who sees...

Luxury is known as a late comer to digital world. But today, nobody even discusses the necessity of digital touch points. One of the...

Our special training programme that designed for Automotive Industry is ready. To close the gap in your premium showroom experience with...

In today's world, prediction of market environment is getting harder and harder. As a result, this brings unpredictable market situation...

Cars became one of the basic needs of humanity since recent century. Cars changed, consumers changed but our dealer experience hasn't...

Since 2015, we started to talk about VR technologies very often and it was expected to be a part of our daily life this year. Here you...

When we talk about premium product lines, we rather talk about emotions and experience rather than the product itself. Because in luxury,...